Five-person Enterprise BDR team
Start With a PilotFounder-led Fractional SDR execution
Senior outbound capacity.
Without another SDR hire.
Cerulean gives B2B SaaS companies a proven outbound operator who personally runs cold calling and oversees LinkedIn outreach, without recruiting, ramping, managing, or retaining another full-time SDR.
Deliberately limited to a small client roster
Global BDR organization
One month · 263% of quota
Enterprise Solutions Engineering
Performance record
Numbers before narrative.
You should know exactly who will be representing your company. Cerulean combines elite frontline production, nearly three years of SDR leadership, and experience supporting complex enterprise sales.
All-time quota attainment
Hired, managed, and coached a five-person North American Enterprise BDR team at Diligent for nearly three years.
Among 50 global BDRs, twice
Led from firsthand experience after producing at 129% all-time individual quota attainment.
Accepted opportunities in one month
A Diligent monthly record representing 263% of individual quota.
ARR influenced as a Solutions Engineer
Performed at 120% quota while expanding into technical discovery, solution strategy, and enterprise decision support.
What Cerulean runs
One senior operator across the channels that matter.
This is not a junior SDR handoff or a meeting factory. I own the calling, oversee the LinkedIn motion, qualify genuine interest, and turn frontline feedback into a stronger outbound approach.
Talk through your marketTargeted cold calling
I personally execute approximately 2,000 targeted dials each month, handle every live conversation, and adapt quickly to what the market is telling us.
LinkedIn outreach
A managed LinkedIn motion reaches approximately 600 carefully selected prospects each month, creating recognition and conversations beyond the phone.
Qualification and handoff
I qualify genuine interest against your agreed criteria and create a clean handoff so your team can focus on running strong sales conversations.
Market intelligence
Outbound activity becomes usable feedback on your positioning, objections, personas, data quality, and the messages that earn real attention.
The 10-business-day pilot
Validate the motion before the monthly commitment.
The pilot is a concentrated phone-first engagement designed to create real market feedback quickly, without asking you to commit to the full retainer before we have worked together.
01
Align and prepare
Define the ICP, target personas, qualification criteria, positioning, approved proof points, exclusions, and the initial calling list.
02
Launch and learn
Complete the first 500 targeted dials, handle live conversations, refine the talk track, and deliver the first Market Intelligence Report.
03
Complete and decide
Complete the remaining 500 targeted dials, deliver the second report, review the evidence together, and decide whether to continue.
Career background
The operator you evaluate is the operator who calls.
More than ten years in sales, with a progression that connects frontline execution, people leadership, technical discovery, and complex enterprise selling. There is no junior handoff after you sign.
Nov 2021 - Jun 2022
Enterprise BDR
Diligent Corporation129% all-time individual attainment, ranked first among 50 global BDRs, and established a 21-accepted-opportunity monthly record.
Jul 2022 - Feb 2025
Enterprise BDR Team Lead
Diligent CorporationHired, managed, and coached a five-person North American team to 122.4% all-time quota attainment while supporting an organization scaling from 12 to 50 representatives.
Mar 2025 - Feb 2026
Solutions Engineer
Diligent CorporationExpanded from outbound leadership into technical enterprise selling, performing at 120% quota and influencing $600,000 in ARR.
Current
Founder & Fractional SDR
Cerulean Sales SolutionsBringing the full operator-to-leader progression into founder-led cold calling and managed LinkedIn outreach for a deliberately small client roster.
B.S. Finance · University of IndianapolisNorth American B2B and enterprise experienceFounder-led delivery with limited capacity
Best-fit client
Ready for outbound, without another hiring cycle.
Cerulean is best suited to B2B SaaS companies with a credible offer, sufficient contract value, and a sales team ready to convert qualified interest into revenue.
01
A defined market, credible offer, and identifiable buyer
02
Contract economics that can support a $7,000 monthly investment
03
An SDR hiring need, outbound capacity gap, or founder-led sales bottleneck
04
Leadership prepared to act quickly on qualified conversations and feedback
Interactive ROI calculator
Pressure-test the economics with your numbers.
Adjust your contract value, funnel conversion rates, close rate, and gross margin to estimate what one month of Cerulean's phone activity could mean for your business. LinkedIn contribution is intentionally excluded.
Editable assumptions
Model your funnel
Monthly retainer$7,000
Monthly dials2,000
Projected gross-profit ROI37%
Based on projected first-year revenue sourced from one month of phone activity.
Connects per month160
Conversations per month40
Cost per conversation$175
Qualified meetings generated8
Qualified meetings attended6
Projected closed-won deals1.2
Sourced first-year revenue (per month)$12,000
How the ROI is calculated
Projected ROI = ((client gross margin × sourced first-year revenue) ÷ $7,000 monthly retainer) − 1.
Illustrative projection only, not a guarantee of meetings, opportunities, or revenue. This model uses phone performance only and assigns no additional value to the 600 monthly LinkedIn contacts included in the ongoing engagement.
Frequently asked questions
Clear expectations before the first dial.
The engagement is deliberately straightforward. These are the details most clients should understand before deciding whether the pilot makes sense.
Ask Steve directlyWhat is included in the $7,000 monthly engagement?
The ongoing engagement includes approximately 2,000 targeted cold-call attempts personally executed by Steve, managed LinkedIn outreach to approximately 600 selected prospects, qualification and handoff of genuine interest, transparent activity reporting, and ongoing market intelligence.
What exactly is included in the $2,000 pilot?
The pilot includes 1,000 targeted dials over 10 business days and two Market Intelligence Reports. It is intentionally phone-first so we can evaluate execution, messaging, market response, and working fit before launching the broader multichannel program.
How does the pilot credit work?
If we both decide to continue, the pilot becomes the first 10 business days of your initial $7,000 monthly engagement. The full $2,000 is credited, the remaining $5,000 becomes due, Steve completes the month’s remaining 1,000 dials, and LinkedIn outreach begins launching.
Who actually performs the work?
Steve personally executes the cold calling and handles every live phone conversation. He also owns the LinkedIn strategy, targeting, messaging oversight, positive-reply handling, client communication, and accountability for the complete Cerulean engagement.
Why is LinkedIn not included in the pilot?
A responsible LinkedIn campaign requires additional setup, account coordination, list development, and enough time for connection requests and follow-ups to mature. The pilot uses calling for immediate market feedback. LinkedIn begins only after we have mutually committed to the ongoing engagement.
Are a specific number of meetings guaranteed?
No. Cerulean guarantees the agreed execution, transparency, and informed iteration, not an artificial meeting quota. Results also depend on product-market fit, targeting, data quality, timing, offer strength, and your team’s follow-up. Every meeting is evaluated against qualification criteria we agree on before launch.
How are dial volume and outcomes reported?
A dial is an outbound call attempt placed to a targeted prospect number. System tests and technical failures are excluded. Reporting separates total attempts, live connects, substantive conversations, qualified interest, meetings, objections, and data-quality issues so volume never hides what the market is actually saying.
What happens if we do not continue after the pilot?
The engagement ends after the 1,000 dials, second Market Intelligence Report, and final review. There is no remaining retainer balance, and no LinkedIn campaign is launched. You keep the market feedback and practical learning produced during the pilot.
Start with evidence before a retainer
See what 1,000 targeted dials uncover.
Begin with a focused 10-business-day pilot. If the work earns a longer-term relationship, every dollar of the $2,000 pilot is credited toward your first $7,000 monthly engagement.